Open your Shopify dashboard. Click the plus (+) icon next to “Sales Channels”. Click the plus (+) icon next to “Facebook”. Go to your Shopify’s product manager page. Tick all the products you want to sell. Open the “Actions” menu. Select “Make products available” and choose “Instagram”.Step #1: Link Your Business Account to Your Instagram. Now, if you have a business account, you'll need to link it to your Instagram. So let's start by opening up your Instagram and heading to your profile. Click "Edit Profile" and under Public Business Information, select "Page" and then choose your business page to connect.Go to Settings > Linked Accounts. You need to have at least 9 posts on your Instagram account (that is 9 in total – so nothing too stressful!). You need to have multiple products in posts for people to browse. Next you have to have your Facebook shop set up. How you go about doing this depends on which ecommerce platform you are using (or if ...To set up your shop: Go to the Get started page. Select Get started, Create a shop then Get started. If you're already selling on Shopify or another partner platform, select it to create your shop there. To continue setting up a shop in Commerce Manager, select I don't use these platforms, then Next. You may …Jan 6, 2024 · On the top-right corner of your Instagram business account, tap the 3 lines. By doing this, you can edit profiles for Instagram. Now, tap Settings, then tap on Business to continue. Then, if your account is approved for Instagram shopping, tap Shopping. If your account isn’t approved, you won’t see this. February 18, 2020. By. Brittanie Dreghorn. This is the ultimate guide to the new Instagram shopping feature. Learn everything about it, and discover how to set up your shop on …How to Sell on Instagram: Set Up an Instagram Shop in 15 Minutes or Less. SUBSCRIBE to @learnwithshopify to get the knowledge you need to start and grow your...Click Start Now. Click Connect Instagram Profile. Click Connect Account. If not already connected, log in to your Instagram account. After your account is connected and approved, you can start tagging products. Learn more. Tip: After you share a post that includes tagged images, Instagram automatically starts displaying a "Shop" button.How to Set Up Instagram Shopping . To open up an Instagram Shop, you must first complete the set-up process in Commerce Manager. To do this you must: Be Sure Instagram Shop is Right for Your Business . Be sure your company or brand aligns with Instagram’s Commerce Eligibility Requirements. …Register your account. You are almost there. Your account only needs to be submitted for verification. Go to your Instagram app → Business → Instagram Shopping . Check your details and submit your account. In the settings you can see under ‘ Shopping ‘ whether your account has been approved.To address this issue, you can try the following steps: Verify your location: Ensure that your Facebook account is registered with the correct location information. Go to your Facebook profile ...Activate Instagram Shopping: here’s how. Step 1: Check requirements for seller qualification. Step 2: Create Instagram Business account. Step 3: Onboarding and setting up an Instagram shop. Step …Proceed as follows: Step 1: Click the three dashes icon and tap on ‘ Settings ’. Step 2: Go to ‘ Account ’ and click ‘ Switch to Professional Account ’. . To use Instagram Shopping, you must have a professional Instagram account. Step 3: Select a suitable business category and confirm your contact information.February 18, 2020. By. Brittanie Dreghorn. This is the ultimate guide to the new Instagram shopping feature. Learn everything about it, and discover how to set up your shop on …Click on the settings. Tap on business. Click on Shopping (The option to tap Shopping will only be available to your account that has been approved for Instagram Shopping.) Click on continue. Choose a product catalogue to connect to your Instagram professional account. Click on Done.To set up your shop: Go to the Get started page. Select Get started, Create a shop then Get started. If you're already selling on Shopify or another partner platform, select it to create your shop there. To continue setting up a shop in Commerce Manager, select I don't use these platforms, then Next. You may …For help setting up appointments, ... Learn how to set up, manage, and grow your online store. Domains. Get step-by-step help with registering, transferring, and connecting domains. Google Workspace and custom email ... Selling products on Facebook and Instagram. English (US) ...Create content to showcase your products or services. Build an engaged following. Promote or sell your products directly on Instagram. Measure results. 01. Create an Instagram business account. When you start a business, it’s a smart idea to set up social media accounts for that business.Square Online accepts and manages orders, both online and in-store from social and mobile showroom to stockroom, for today and tomorrow. Get started. Connect your Square Online website to Facebook Shops and Instagram Shopping to seamlessly sync your product catalog, run ads and manage all your eCommerce channels in one place.Not sure how to set up your e-commerce store on Instagram? Stick around and we’ll show you! -- FREE COURSE FIRST DAY TO FIRST SALE -- Sign up here: …Click View catalog to open your catalog, then Add items to start adding products. We’ve got a whole post on using Commerce Manager if you’d like more details on how this tool works. 4. Turn on Instagram shopping. Once your catalog is full of products, it’s time to turn on Instagram’s shopping features. Go to the Get started page. Select ...Not sure how to set up your e-commerce store on Instagram? Stick around and we’ll show you! -- FREE COURSE FIRST DAY TO FIRST SALE -- Sign up here: …Learn more. Shops are an easy way for you to create a customized digital storefront across our family of apps. Your shop gives you the ability to inspire your customers and help them find the products that are right for them. Shops are simple to set up, seamless to use, load faster relative to a mobile website and are global in scale.To import your catalog automatically, go to the Catalog tab in the Commerce manager and add a catalog from an Ecommerce platform: From Commerce Manager, open the Catalog tab. Go to Data Sources. Click Add Items. Click Connect Ecommerce Platform. Follow the link to the Ecommerce platform to connect it with Facebook. 3. Course Catalog. Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp. Take this course and lesson to learn how to set up & create a Facebook & Instagram Shop for your online business using Meta's Commerce Manager. To set up your shop: Go to the Create your Shop page and click Next. If you’re already selling on Shopify, BigCommerce or another partner platform, you can create your shop by importing and syncing your products. Click Sync a partner platform on the right-hand side and follow the link to your partner website to complete setup.The Checkout feature allows users to make a purchase without ever leaving the Instagram app — creating a streamlined, 2-tap process to converting Instagram followers into loyal customers. In this blog post, we’re taking a deeper dive into the benefits of Instagram Checkout. Plus, we share 5 top industry tips to drive maximum sales with …To set up your shop: Go to the Get started page. Select Get started, Create a shop then Get started. If you’re already selling on Shopify or another partner platform, select it to create your shop there. To continue setting up a shop in Commerce Manager, select I don’t use these platforms then Next. You may have to choose a …Keep the length between 140-160 characters. Add a call-to-action button linking to an Instagram-specific landing page or your store (you need a business account to do this) Highlight key information with emojis (phone number, email, etc.) Add a branded #hashtag to curate images and videos. A sample …Keep the length between 140-160 characters. Add a call-to-action button linking to an Instagram-specific landing page or your store (you need a business account to do this) Highlight key information with emojis (phone number, email, etc.) Add a branded #hashtag to curate images and videos. A sample …To set up your shop: Go to the Get started page. Select Get started, Create a shop then Get started. If you’re already selling on Shopify or another partner platform, select it to create your shop there. To continue setting up a shop in Commerce Manager, select I don’t use these platforms then Next. You may have to choose a …How to set up Instagram Shopping: Open your shop by completing the set-up process below in Commerce Manager. 1. Make sure selling on Instagram is right for your business.To set up your shop: Go to the Get started page. Select Get started, Create a shop then Get started. If you're already selling on Shopify or another partner platform, select it to create your shop there. To continue setting up a shop in Commerce Manager, select I don't use these platforms, then Next. You may …Dec 6, 2021 · Not sure how to set up your e-commerce store on Instagram? Stick around and we’ll show you! -- FREE COURSE FIRST DAY TO FIRST SALE -- Sign up here: https:/... Jun 5, 2023 · In order to sell on Facebook and Instagram as a business, your Facebook account and Page or your Instagram professional account must meet the following requirements: 1. Comply with our policies. 2. Represent your business and your domain. 3. Be located in a supported country. 4. Demonstrate trustworthiness. Navigate to the Instagram tab and then click on the Add Instagram Account button. Step 7: Connect your WooCommerce website to Instagram Shopping. When the process is complete, go back to the Settings panel on Instagram, select the Business tab and click on the Set Up Instagram Shopping …Jan 6, 2024 · On the top-right corner of your Instagram business account, tap the 3 lines. By doing this, you can edit profiles for Instagram. Now, tap Settings, then tap on Business to continue. Then, if your account is approved for Instagram shopping, tap Shopping. If your account isn’t approved, you won’t see this. Feb 23, 2022 · From here, select the page you want your Instagram Shop connected to (or create one). Step #4. Upload your product catalog. Instagram Shopping gives you two options for uploading your products to the platform: Facebook Business Manager or through their integration with an ecommerce platform partner (think: Shopify). Checkout on Instagram captures more shopping behaviors, like add-to-carts, so you can target valuable segments called Shopping Engagement Custom Audiences with ads based on their actions. You can also reach potential new customers with ads using Shopping Lookalike Audience segments to identify shoppers likely to have interest in your products. How to Add a Swipe Up Link to Your Instagram Story. Adding a Swipe Up link to your Instagram Story is a simple, 3-step process. Step 1. Start Your Instagram Story. Start your Instagram Story as you normally would, either uploading an image or video or doing it directly in the Instagram app. Step 2.If you already power your shop on Instagram with Commerce Manager, you can update your settings to onboard to checkout on Instagram. Or, you can set up your shop with checkout from scratch in Commerce Manager within Facebook Business Manager. Maximize your reach and increase sales with Instagram Checkout by …Feb 23, 2022 · From here, select the page you want your Instagram Shop connected to (or create one). Step #4. Upload your product catalog. Instagram Shopping gives you two options for uploading your products to the platform: Facebook Business Manager or through their integration with an ecommerce platform partner (think: Shopify). On your Instagram business profile, go to Menu > Settings > Sign up for shopping. Follow the prompts to submit your account for review. It can take several days for Instagram to review and approve your account. However, you can keep track of your approval status by going to Shopping in Settings. 7.Jan 14, 2022 · Open your Shopify dashboard. Click the plus (+) icon next to “Sales Channels”. Click the plus (+) icon next to “Facebook”. Go to your Shopify’s product manager page. Tick all the products you want to sell. Open the “Actions” menu. Select “Make products available” and choose “Instagram”. How to set up Instagram Shopping? Make sure you meet some initial requirements. Switch to a Professional Account. Connect your Instagram account to a …Business Manager lets you manage your ad accounts, your pages and the people who might be working on them. 2. Pick a tool to start the onboarding process. You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.Jan 17, 2021 · Turn on Instagram Shopping in the Instagram App. To enable the ability to feature products from the Instagram App: Go to your profile and tap. Tap Settings. Tap Business. Tap Shopping. Note: The option to tap Shopping is only available to accounts that have been approved for Instagram Shopping. Tap Continue. Jan 6, 2024 · On the top-right corner of your Instagram business account, tap the 3 lines. By doing this, you can edit profiles for Instagram. Now, tap Settings, then tap on Business to continue. Then, if your account is approved for Instagram shopping, tap Shopping. If your account isn’t approved, you won’t see this. To set up your shop: Go to the Get started page. Select Get started, Create a shop then Get started.; If you’re already selling on Shopify or another partner platform, select it to create your shop there. To continue setting up a shop in Commerce Manager, select I don’t use these platforms then Next.; You may have to choose a checkout method. Click …Set up your Instagram shop. To qualify, you need to: Comply with Facebook’s rules and regulations; Ensure that the products you want to sell are available for checkout on your domain (or through Instagram Shopping — please note that this is only available in the US as of August, 2022). You might ...Are you a business owner? Learn how to set up your shop on Instagram to add shoppable links to your products to your Instagram posts!#InstagramShopping #Inst...Select the products to tag. Choose where to place the product tag on your image. Click there and press Done. Tags can be dragged to be moved and deleted through a tap. Finish posting as usual. You can tag up to 5 products on a regular Instagram post. On a carousel that number goes up to 20 tagged products.Aug 2, 2023 · How To Set Up Instagram Shop 2024 (Step-By-Step)In this video we show you How To Set Up Instagram Shop. Among the many platforms Instagram shop is very emerg... If you have a business selling physical products, Instagram Shopping allows you to add tags to your posts and stories that will link your audience through to...To address this issue, you can try the following steps: Verify your location: Ensure that your Facebook account is registered with the correct location information. Go to your Facebook profile ...The Checkout feature allows users to make a purchase without ever leaving the Instagram app — creating a streamlined, 2-tap process to converting Instagram followers into loyal customers. In this blog post, we’re taking a deeper dive into the benefits of Instagram Checkout. Plus, we share 5 top industry tips to drive maximum sales with …In the Instagram app, go to your profile. Tap in the top right. Tap Business, then tap Shopping. This will take you to your Shop Settings. Tap Website. To switch the domain associated with your catalog, you can select from the list under Other Websites in Catalog. If the domain you are looking for is not in this list, you will need to update ...Sep 5, 2022 · How to Sell on Instagram: Set Up an Instagram Shop in 15 Minutes or Less. SUBSCRIBE to @learnwithshopify to get the knowledge you need to start and grow your... Aug 2, 2023 · How To Set Up Instagram Shop 2024 (Step-By-Step)In this video we show you How To Set Up Instagram Shop. Among the many platforms Instagram shop is very emerg... The Checkout feature allows users to make a purchase without ever leaving the Instagram app — creating a streamlined, 2-tap process to converting Instagram followers into loyal customers. In this blog post, we’re taking a deeper dive into the benefits of Instagram Checkout. Plus, we share 5 top industry tips to drive maximum sales with …Eligibility Criteria and Requirements. Setting up an Instagram shop is free and easy. Here’s a step-by-step guide on setting up an Instagram shop and submitting it for …Sep 5, 2022 · How to Sell on Instagram: Set Up an Instagram Shop in 15 Minutes or Less. SUBSCRIBE to @learnwithshopify to get the knowledge you need to start and grow your... Open your Shopify dashboard. Click the plus (+) icon next to “Sales Channels”. Click the plus (+) icon next to “Facebook”. Go to your Shopify’s product manager page. Tick all the products you want to sell. Open the “Actions” menu. Select “Make products available” and choose “Instagram”.From the menu of your Instagram profile, choose “Settings.”. After signing up for Shopping, you’ll be prompted to submit your account to be reviewed. When the Instagram Shopping team is firing on all cylinders, you might hear back within 48 hours. Even in the slowest of times, it rarely takes more than a week.Select where you want your customers to complete their purchase: your website, message or checkout on Facebook or Instagram. Choose where you want to set up your online storefront, and select the Business Manager account associated with it. Select an existing product catalog or create a new one. Select your shipping and …To import your catalog automatically, go to the Catalog tab in the Commerce manager and add a catalog from an Ecommerce platform: From Commerce Manager, open the Catalog tab. Go to Data Sources. Click Add Items. Click Connect Ecommerce Platform. Follow the link to the Ecommerce platform to connect it with Facebook. 3.Jun 2, 2020 · So, if you want to sell on Instagram without a website, here are several options to consider. Selling in Direct Messages. If you’re not ready to commit to a website, try selling via Direct Messages. Your feed will serve as your product catalog where followers can shop and browse. Ask them to reach out to you via Direct Messages to close the sale. Activate Shopping. You can activate the shopping features as soon as your account is approved. Go to the Instagram profile for your company and click the menu button. Choose “Settings.”. After selecting “Business,” select “Shopping.”. Choose the “product catalog” you want to link to your account from the list. How to Set Up Instagram Shopping . To open up an Instagram Shop, you must first complete the set-up process in Commerce Manager. To do this you must: Be Sure Instagram Shop is Right for Your Business . Be sure your company or brand aligns with Instagram’s Commerce Eligibility Requirements. …You can also try adding shopping tags to carousel posts to test their performance against single-photo posts. 4. Activate the Shop page on your Instagram profile. Create at least nine shoppable posts to activate the "Shop" tab on your Instagram profile. This will group all your shoppable posts under one tab for …Instagram Shopping Note. Starting June 5, 2023, newly-created Shops use Checkout with Facebook and Instagram in the United States. If you've created Shops before June 5, 2023, ... To change the product description, name, or price displayed in the product tag details, ...To set up your shop: Go to the Get started page. Select Get started, Create a shop then Get started. If you’re already selling on Shopify or another partner platform, select it …To set up your shop: Go to the Get started page. Select Get started, Create a shop then Get started. If you’re already selling on Shopify or another partner platform, select it to create your shop there. To continue setting up a shop in Commerce Manager, select I don’t use these platforms then Next. You may have to choose a …Select the “E-commerce” option to have the shopping tags appear on your images. If this step is successful, Instagram will set up the shopping feature for you. Now open the app and go to your profile settings. Click on “Business” here. Then select “Instagram Shopping”. At this point, you can now submit your account for verification. 3.With Shops, you can display and sell products on Facebook and Instagram.People who visit your shop can browse your products, make purchases and get to know your brand. You’ll create your shop in Commerce Manager, a tool you use to manage your inventory and sales on Facebook and Instagram.. If you’re a …Activate Shopping. You can activate the shopping features as soon as your account is approved. Go to the Instagram profile for your company and click the menu button. Choose “Settings.”. After selecting “Business,” select “Shopping.”. Choose the “product catalog” you want to link to your account from the list.On your Instagram business profile, go to Menu > Settings > Sign up for shopping. Follow the prompts to submit your account for review. It can take several days for Instagram to review and approve your account. However, you can keep track of your approval status by going to Shopping in Settings. 7.You can also try adding shopping tags to carousel posts to test their performance against single-photo posts. 4. Activate the Shop page on your Instagram profile. Create at least nine shoppable posts to activate the "Shop" tab on your Instagram profile. This will group all your shoppable posts under one tab for …To set up a business account: Go to your profile and tap in the upper right corner. Tap Account type and tools. Tap Switch to professional account. Tap Continue. Select a Category for your business and tap Done. Select Business and tap Next. Tap Next. Add contact details and tap Next.With Shops, you can display and sell products on Facebook and Instagram.People who visit your shop can browse your products, make purchases and get to know your brand. You’ll create your shop in Commerce Manager, a tool you use to manage your inventory and sales on Facebook and Instagram.. If you’re a …Create a Business Manager Account – you’ll need this to set up your Instagram Shop in Commerce Manager. Now you’re ready to pick a tool for the onboarding process. You could set your shop up in Commerce Manager, another supported platform or directly within the Instagram app. Use Commerce Manager …Adding the "View Shop" Feature: Now that you have a business account and a product catalog, follow these steps to add the "View Shop" feature: Go to your profile and tap on the menu icon. Select "Settings" and then tap on "Business." Tap on "Shopping" and select the product catalog you want to connect.With Shops, you can display and sell products on Facebook and Instagram.People who visit your shop can browse your products, make purchases and get to know your brand. You’ll create your shop in Commerce Manager, a tool you use to manage your inventory and sales on Facebook and Instagram.. If you’re a …Feb 6, 2021 · Keep the length between 140-160 characters. Add a call-to-action button linking to an Instagram-specific landing page or your store (you need a business account to do this) Highlight key information with emojis (phone number, email, etc.) Add a branded #hashtag to curate images and videos. A sample template: Shops is a digital storefront to display and sell items from your catalog on Facebook and Instagram. In Commerce Manager, you can set up and customize your shop, manage your catalog, create collections of featured items, view shop insights and more. If you make your shop visible on Instagram, you can also tag products in your …To start a business account on Instagram: Go to your profile and tap on the hamburger icon in the upper right corner. Tap “Settings and privacy,” then “Account type and tools.”. Select “Switch to professional account.”. Pick a …Jun 2, 2020 · So, if you want to sell on Instagram without a website, here are several options to consider. Selling in Direct Messages. If you’re not ready to commit to a website, try selling via Direct Messages. Your feed will serve as your product catalog where followers can shop and browse. Ask them to reach out to you via Direct Messages to close the sale. Step 1: Create an Instagram Business account. Step 2: Link Instagram account to Facebook page. Step 3: Set up a Facebook shop. Step 4: Link Facebook and Instagram sales channel to Shopify. Step 5: Enable Instagram shopping. Step 6: Tag Shopify products in Instagram posts and stories. Step 7: Update the Instagram checkout method.Shops is a digital storefront to display and sell items from your catalog on Facebook and Instagram. In Commerce Manager, you can set up and customize your shop, manage your catalog, create collections of featured items, view shop insights and more. If you make your shop visible on Instagram, you can also tag products in your …The Francis Scott Key Bridge in Baltimore, Maryland collapsed Tuesday into the Patapsco River after it was struck by a large cargo ship.. The bridge's collapse has …
The Ultimate Guide to Setting Up Instagram Shopping - Billo. Updated: March 18, 2024 12 min read. Joe Tobin. Editor. Lucas Shaff. Writer. Today, Instagram Shopping …. Usa rugs
Create content to showcase your products or services. Build an engaged following. Promote or sell your products directly on Instagram. Measure results. 01. Create an Instagram business account. When you start a business, it’s a smart idea to set up social media accounts for that business.Create content to showcase your products or services. Build an engaged following. Promote or sell your products directly on Instagram. Measure results. 01. Create an Instagram business account. When you start a business, it’s a smart idea to set up social media accounts for that business.3. Sign Up for Instagram Shopping in Instagram. Once you have everything set up, you need to actually activate it within the app itself. Go back to your profile and choose “Settings.”. Choose “Business,” and then click on “Set Up Instagram Shopping.”. Follow the prompts to submit your account for review.If you simply are looking to post and promote your products, using Instagram is free. However, if you’d like to use shoppable posts, keep in mind that Meta charges payment fees for sales on Facebook and Instagram Shops Checkout. You may encounter costs when setting up a store on an ecommerce platform. 📱 READY TO MASTER SOCIAL VIDEO FOR YOUR BUSINESS IN JUST 3 DAYS? Sign up for the Reel of Fortune Bootcamp TODAY: https://reeloffortune.co/How To Set Up Ins... Mar 20, 2018 · To get started with shopping on Instagram, you will need to: Operate your business in a supported country. Have the Facebook channel installed in your Shopify store with an approved Facebook Shop. Have an Instagram Business account (which you can set up after connecting to your Facebook Page). Once you’ve met these requirements, you can ... To set up your shop: Go to the Create your Shop page and click Next. If you’re already selling on Shopify, BigCommerce or another partner platform, you can create your shop by importing and syncing your products. Click Sync a partner platform on the right-hand side and follow the link to your partner website to complete setup.Mar 15, 2024 · Tap the circle at the bottom of the screen to take a photo, or tap and hold it to record a video. If you want to use a photo or video from your device, tap the rectangle in the bottom-left corner. This will open your Camera Roll or Gallery. Select the photo/video you want to share. Get Started. Make sure your business is eligible for a shop. Get your catalog ready. You can use an existing catalog or set up a new one that works across Facebook and Instagram. Create your shop, customize your collections and design your shop in Commerce Manager on desktop. Get Started with Catalog on Facebook.Setting up your instagram profile to enable the shopping feature with Etsy isn't straight forward. The first time I did this I hit a lot of road blocks but f...Aug 2, 2023 · How To Set Up Instagram Shop 2024 (Step-By-Step)In this video we show you How To Set Up Instagram Shop. Among the many platforms Instagram shop is very emerg... The easiest way to add an Instagram link to your Wix website is by setting up a Social Bar and adding the link to your Instagram there. Follow these steps in your Wix Editor to add an Instagram link to Wix website: Add a Social Bar element. Choose the Instagram icon in the “Set Social Links” option. Paste your Instagram link.Creating A One Tap Shop. Through features like product tags and a “Shop” tab on profile, discovering and buying products on Instagram is now easier to do. For businesses, tagging a product 2 is as simple as tagging a person in a post. 3 And for shoppers, a shopping posts' tags get rid of the guesswork and allow for easy access to …Instagram Shop. You can “productize” your business by setting up an Instagram Shop, which is essentially a branded storefront where you can sell, tag, and advertise physical items. Creating a shop provides your customers with a way to browse product info (such as the name and price of an item) and make purchases through the …To import your catalog automatically, go to the Catalog tab in the Commerce manager and add a catalog from an Ecommerce platform: From Commerce Manager, open the Catalog tab. Go to Data Sources. Click Add Items. Click Connect Ecommerce Platform. Follow the link to the Ecommerce platform to connect it with Facebook. 3. Checkout on Instagram captures more shopping behaviors, like add-to-carts, so you can target valuable segments called Shopping Engagement Custom Audiences with ads based on their actions. You can also reach potential new customers with ads using Shopping Lookalike Audience segments to identify shoppers likely to have interest in your products. Jun 17, 2023 · In this full guide, we'll show you how to setup a shop on Instagram and get the most out of your IG account!Instagram is a great place to sell products - whe... Setting up an Instagram Shop is a great way to showcase your products and reach a wider audience. To begin, make sure your Instagram account is set up as a b....